Ralph Lauren has been the official outfitter for Team USA for the ninth consecutive Olympics, providing uniforms for both the opening and closing ceremonies. For the Paris 2024 Olympics, the brand unveiled a collection that blends modern American style with classic designs, featuring the brand’s first-ever “100% recycled” Polo shirt. The opening ceremony uniform consists of a navy wool blazer with red and white tipping, an oxford shirt, jeans, and suede shoes, while the closing ceremony outfit includes a moto-style jacket with patches, white jeans, and a striped Polo shirt. Paralympic swimmer Jamal Hill described the closing ceremony outfit as a mix of “cowboy tuxedo” and Formula 1 style, while kiteboarder Daniela Moroz praised it as “unique and cool.”
In addition to the parade uniforms, athletes can also wear items from the “Villagewear” collection, which includes sporty jackets, rugby shirts, tees, and a classic American flag sweater. The collection is made from sustainable materials, including recycled polyester and USA-grown Responsible Wool Standard certified wool. Ralph Lauren stated that the collection draws inspiration from the host city of Paris and embodies American culture and the spirit of Team USA with a patriotic color palette of red, white, and blue. Despite previous criticisms of past uniforms for the Tokyo 2020 Olympics for exclusivity and lack of diversity, the brand maintained its traditional approach for Paris 2024.
The collection aims to make the athletes look like ambassadors with a formal yet comfortable style, according to David Lauren, the chief branding and innovation officer of Ralph Lauren. The brand’s commitment to creating sustainable and stylish uniforms for Team USA reflects its long-standing partnership with the athletes and the Olympic and Paralympic Games. The company has been designing uniforms for Team USA since the 2008 Beijing Olympics, emphasizing the importance of representing American culture and values through its designs. The Paris 2024 collection showcases a range of options for athletes to wear both on and off the field, highlighting the brand’s versatility and commitment to sustainability.
The unique designs of the opening and closing ceremony uniforms, as well as the “Villagewear” collection, have received positive feedback from athletes and fans alike. By incorporating recycled materials and sustainable practices into its production, Ralph Lauren is setting a new standard for eco-friendly and stylish sportswear. The brand’s dedication to creating innovative and attractive uniforms for Team USA demonstrates its ongoing support for the athletes and its commitment to promoting American values on the global stage. With the unveiling of the Paris 2024 collection, Ralph Lauren continues to showcase its blend of classic American style and modern design in a sustainable and impactful way.
