Pizza Hut is making a bold move by venturing into the burger business with their new menu item, the Cheeseburger Melt. This handheld item consists of a parmesan-coated Thin N’ Crispy crust folded over typical burger contents such as beef, bacon, onions, and mozzarella and cheddar cheeses. It is served with a dipping sauce on the side, making it unique to the pizza chain and appealing to customers looking for a new twist on traditional burgers.
The lack of a traditional bun is seen as a selling point by Pizza Hut, as it eliminates the issue of soggy bun burger deliveries. The company has packed all the elements of a cheeseburger into their Thin N’ Crispy crust, creating a new and craveable option for customers. Along with the Cheeseburger Melt, Pizza Hut also offers other flavors of Melts, including Pepperoni Lover’s, Buffalo Chicken, Chicken Bacon Parmesan, and Meat Lover’s, each served with a different dipping sauce.
In an effort to entice customers to try their new burger offering, Pizza Hut is sending out delivery drivers with QR codes displayed on their vehicles, which consumers can scan to receive a coupon for a free Cheeseburger Melt and Pepsi. This promotion is currently only available in Chicago and Miami, where McDonald’s and Burger King are headquartered, showcasing Pizza Hut’s intention to compete with the top burger chains in the industry.
The company’s chief marketing officer, Lindsay Morgan, expressed excitement about Pizza Hut’s foray into the burger business, describing it as a bold move for a brand known for exceptional pizzas. The Cheeseburger Melt is the first step in their burger journey and is part of the new My Hut Box offer, where guests can choose between Melts or a two-topping Personal Pan Pizza, along with a side of fries or boneless wings and a drink. Pizza Hut is hoping to win over burger lovers with their unique take on a classic dish.
Pizza Hut’s entry into the burger market demonstrates their willingness to innovate and cater to changing consumer preferences. By offering a fresh and unique take on traditional burgers, the company is positioning itself as a competitive player in the fast-food industry. The Cheeseburger Melt, along with other Melts flavors, provides customers with a convenient and tasty option for a quick meal, while also setting Pizza Hut apart from other burger chains.
With their bold marketing tactics and creative menu offerings, Pizza Hut is making a statement in the fast-food world. By combining their expertise in pizzas with their new venture into burgers, the company is appealing to a wider audience and solidifying their reputation as a go-to destination for delicious and innovative food options. The Cheeseburger Melt and My Hut Box offer are just the beginning of Pizza Hut’s journey to expand their menu and attract new customers looking for exciting and flavorful dining experiences.
