The Stanley tumbler trend has taken over social media platforms like TikTok, where users are showcasing their creative ways of accessorizing their water bottles. These videos feature people adding mini backpacks, holders for rings, chapstick, pills, keychains, and other accessories to their Stanley tumblers, turning them into multifunctional vessels. Some users have even shared videos of using detachable silicone snack trays to hold multiple snacks while on-the-go.
The popularity of the trend has led to a plethora of accessories being designed specifically for Stanley cups, including straw covers, spill stoppers, silicone protective bumpers, ice trays, and carrying straps. These accessories can enhance the functionality and convenience of using a Stanley tumbler, but they also come at an additional cost. Limited-edition Stanleys, like the Olivia Rodrigo x Stanley collaboration, are being resold for high prices on platforms like eBay, causing some users to spend hundreds of dollars on their water bottles.
One TikTok content creator, @itsemilyleah, has gained millions of views for her videos showcasing different ways to pack her multiple Stanleys for various activities. She meticulously demonstrates how to prepare her water bottle with ice cubes, lids, spill stoppers, phone pouches, and other essentials for different scenarios. However, some viewers have expressed confusion and amusement at the concept of accessorizing a water bottle so extensively, suggesting the use of traditional bags or backpacks instead.
Despite the mixed reactions from viewers, the trend continues to evolve as some users have expanded beyond just packing their Stanley tumblers to also including other Stanley products like the mini cooler in their videos. In response to the trend, Stanley has released their own accessory called the “All Day Quencher Carry-All,” which provides consumers with a hands-free hydration solution that includes pockets for storing essentials like phones, wallets, keys, headphones, lip balm, and sunglasses. The trend has not only transformed the way people use their water bottles but has also led to the creation of new products to support this lifestyle.
The “pack my Stanley” trend reflects a larger cultural shift towards maximizing the functionality and versatility of everyday objects. By turning a simple water bottle into a multifunctional accessory with a range of additional features, users are reimagining how they engage with and use their possessions. While some may find the trend excessive or unnecessary, it has captured the attention of many individuals who enjoy the creative aspects of personalizing and optimizing their everyday items. As accessory options for Stanley tumblers continue to expand, it remains to be seen how this trend will influence the design and marketing of other products in the future.
