Capri Sun, a beloved childhood drink, may soon be undergoing a major change. Reports suggest that the traditional juice pouches may be replaced by bottles and marketed towards adults rather than the usual children demographic. The changes were announced on Instagram by Snackolater, with three bottled flavors of Capri Sun – Fruit Punch, Strawberry Kiwi, and Pacific Cooler. These changes were reportedly set to be unveiled at the National Association of Convenience Stores (NACS) 2024 Show in Las Vegas.
However, the Kraft Heinz Company, the parent company of Capri Sun, clarified that the iconic pouches were not going anywhere. A statement from the company assured fans that the pouches are here to stay and would be available exclusively at Walmart. Capri Sun is launching a large pallet of over 3,800 pouches for purchase to ensure that fans would not miss out on their favorite drink. Fans were directed to follow Capri Sun’s social media accounts for more information on how to get their hands on the pouches.
The initial announcement of Capri Sun’s shift to bottles sparked a backlash from fans who were not in favor of the change. Many expressed their disappointment at the idea of losing the iconic straw-poking ritual that came with drinking from the pouches. Comments on Snackolater’s Instagram post ranged from outrage to sadness, with some lamenting the loss of the nostalgic experience of blowing up and stomping on the pouches. The switch to bottles was described as one of the most shocking product changes in the history of food and beverage by one critic.
Despite the negative response to the potential change, Capri Sun’s senior brand manager, Jordan Mann, emphasized the introduction of giant jugs of juice as the brand’s first innovation in nearly a decade. The jugs were intended to appeal to consumers who had outgrown the pouch serving sizes but still held a sentimental attachment to the brand. While the rumored 12-ounce bottle revamp has yet to be officially confirmed by Kraft Heinz, the company’s statement hinted at a broader appeal to a wider audience, including adults who grew up on Capri Sun.
In conclusion, the news of Capri Sun potentially transitioning from pouches to bottles for its iconic juices caused a stir among fans, ultimately leading to mixed reactions. While some were saddened by the loss of the straw-poking ritual and traditional pouches, others welcomed the idea of larger jugs for a more adult-oriented market. The Kraft Heinz Company’s confirmation that the pouches would remain available served as a relief to those who feared the change. The future of Capri Sun’s packaging remains uncertain, but the brand’s continued commitment to its iconic drink is evident in its efforts to cater to a diverse range of consumers.
