Blue Apron is a comprehensive meal kit option that provides a variety of recipes, pre-made meals, grocery items, and baked goods. It caters to single individuals, families, couples, and roommates who enjoy cooking together. The company offers traditional meal kits, heat-and-eat prepared meals, and add-ons for snacks, breakfast, lunch, and dessert. Blue Apron operates similarly to other meal kit brands, with a weekly menu to choose from and regular deliveries to your doorstep. There is also an option to skip a week or pause the service if needed.
In terms of pricing, Blue Apron falls in the middle tier compared to other meal kits. The price per serving varies based on the number of meals and servings ordered per week, ranging from $7.99 to $11.99. Shipping costs $10.99 per box, but there may be promotions for free shipping available. The company offers mostly carnivorous meals, but vegetarians have dedicated meal options every week as well. Each meal comes with a detailed recipe card that is easy to follow with simple steps. The option to follow along online through the Blue Apron app is also available.
Blue Apron provides high-quality ingredients with fresh produce and large portion sizes, making it ideal for families or those looking to spend more time in the kitchen. The meals are flavorful and delicious, with options for meat, seafood, and vegetarian dishes. While the packaging of individual meal ingredients in plastic may not be the most sustainable, the convenience and taste of the meals make up for it. The company also offers pre-made meals, grocery items, and add-ons for other meals throughout the day.
Choosing Blue Apron as a meal kit option is ideal for those looking for a comprehensive service with a variety of offerings for carnivores and vegetarians. Generous portion sizes, delicious meals, and options for breakfast, lunch, dinner, and dessert make it a popular choice among customers. However, individuals with specific dietary requirements, such as vegans, may need to explore other meal kit options. Blue Apron offers easy ordering through a weekly menu, varying prep and cook times, excellent flavor, and fullness, and average pricing compared to other meal kit services.
When selecting a meal kit service, consider dietary options, household size, budget, and time constraints. Blue Apron caters to those looking for tasty meals with fresh ingredients, but may not be the most sustainable choice due to individual plastic packaging. The pricing is flexible depending on the number of meals ordered per week, making it suitable for larger families or those wanting multiple meals. Overall, Blue Apron offers a versatile selection of meals for various preferences and lifestyles.
