Nutella, a brand rather than just a product, has closed 60 years of history in a jar. The genius of Michele Ferrero, who invented the spreadable hazelnut and chocolate cream in 1964, is celebrated in these 60 years. Originally only found in select stores, Nutella has now become a mainstream category of products. The first jar of Nutella came out of the factory in Alba, Piedmont, on April 20, 1964, introducing the world to the unique gianduja cream. Since then, Nutella has become an iconic brand, winning over the taste buds of millions worldwide. The name Nutella is a combination of the English word “nut” and the Italian suffix “-ella,” creating a catchy and memorable name.
The success of Nutella was immediate, with its introduction to the German market in 1965 followed by France in the next year. The iconic 250ml glass jars used for the 200-gram format of Nutella have become a staple in Italian homes, often repurposed as collectible items with colorful images on them. Nutella’s global reach is extensive, with it being the most widely consumed spread in the world according to the OECD. The spread is sold in over 160 countries and is mainly used as a topping for bread, cookies, desserts, and fruits. Over the years, numerous recipes have been developed incorporating Nutella into cakes, pastries, and crepes.
The World Nutella Day, celebrated on February 5th every year, was established in 2007 by an American blogger to honor the beloved spread. On the 75th anniversary of Ferrero in 2021, a silver coin was minted by the Italian Ministry of Economy and Finance, dedicated to Nutella and Ferrero. This day is celebrated globally, with fans of the hazelnut spread coming together to share their love for Nutella. The spread has become a cultural phenomenon, with its distinctive taste and packaging making it a household staple in many countries.
Nutella has evolved from a simple product to a cultural icon spanning generations. The brand’s popularity shows no signs of slowing down, with its nostalgic packaging and delicious taste continuing to attract new fans worldwide. As Nutella celebrates 60 years of success, it is clear that the brand has become more than just a spread but a symbol of joy, comfort, and indulgence for millions of people. Michele Ferrero’s legacy lives on through the continued success of Nutella, a timeless treat enjoyed by people of all ages.
