Paul Baker has been named as the new president of Atlantis Resorts, according to an internal memo written by Philippe Zuber, the CEO of Kerzner International. Baker, who previously served as president of the Grand Lisboa Palace in Macau, brings nearly two decades of experience in the industry. With a background that includes roles at Wynn Macau and Caesars Palace in Las Vegas, Baker’s appointment comes at a time when hotels in the UAE are reviewing new gaming regulations set by regulators.
Baker is set to start his new role on August 26 and will be reporting directly to Zuber. The memo praises Baker’s leadership and expertise, highlighting his experience working in key markets such as Las Vegas, America, Malaysia, and Macau. Baker’s appointment signifies the company’s confidence in his abilities to lead the Atlantis brand to continued success in the integrated resort industry. While Atlantis declined to comment on the appointment, Zuber expressed his excitement in welcoming Baker to the team.
As the new president of Atlantis, Baker will initially oversee operations at Atlantis The Palm and Atlantis The Royal in Dubai. Martin Chung, a long-time Kerzner VP, will lead the brand’s resort in China, Atlantis Sanya, until Baker has fully acclimated to his new role. Baker’s appointment comes as the Atlantis brand seeks to maintain its status as one of the largest and most iconic hotels in Dubai, with a focus on providing exceptional guest experiences and innovative offerings.
Baker’s background in the gaming industry will be valuable as hotels in the UAE navigate new regulations and seek to enhance their offerings to cater to a diverse range of guests. His experience at high-profile resorts in Macau and Las Vegas will provide valuable insights as he leads Atlantis Resorts in delivering world-class hospitality experiences. With his appointment, Baker is poised to bring his visionary leadership to the Atlantis brand, ensuring continued success and growth in the competitive hospitality industry.
The departure of Tim Kelly, who previously held the role of president at Atlantis, highlights the importance of experienced leadership in the industry. With Baker’s appointment, Atlantis Resorts aims to continue its legacy of providing exceptional service and innovative offerings to guests. Baker’s track record of success and leadership in the integrated resort industry positions him well to lead Atlantis The Palm and Atlantis The Royal to new heights of success in the competitive Dubai market.
Overall, Paul Baker’s appointment as the new president of Atlantis Resorts signifies a strategic move to strengthen the brand’s leadership team and enhance its offerings in the UAE and beyond. With his extensive experience and proven track record in the industry, Baker is well-equipped to lead Atlantis Resorts to continued success and growth in the dynamic and competitive hospitality market. As the brand looks to capitalize on new opportunities and navigate evolving regulations, Baker’s leadership and vision will be instrumental in driving the Atlantis brand forward.
