Mars Wrigley has announced a new permanent flavor for their M&M’s lineup, the first since 2022. The new flavor is peanut butter and jelly, designed to evoke the comforting experience of a classic PB&J sandwich. The company’s chief marketing officer, Gabrielle Wesley, explained that peanut butter M&M’s are already a favorite among fans, and they are excited to introduce this new twist on the classic flavor. The goal is to take a beloved, cross-generational staple and transform it into a delightful snack that is perfect for sharing.
Some candy lovers are less than thrilled about the new flavor, with some expressing their displeasure on social media platforms like Reddit. One critic stated that PBJ only works as a sandwich and anything flavored like it is usually gross. Another fan pointed out the “Artificial Flavors” disclaimer on the package, expressing their disapproval. Additionally, some fans challenged the idea of the flavor being labeled as “new,” citing a limited “Strawberried Peanut Butter” flavor that was released in 2009 as a promotional product for “Transformers: Revenge of the Fallen.”
Despite the mixed reviews, many fans of M&M’s are excited about the new peanut butter and jelly flavor. Some are eagerly anticipating the trend of PB&J hitting the candy world, while others are thrilled that their dreams of this flavor have finally come true. The new candy will be available nationwide and is set to hit store shelves in December. Overall, the announcement of the new flavor has sparked a range of reactions among candy enthusiasts, with some voicing support for the innovation while others remain skeptical about the novelty of the peanut butter and jelly combination.
Overall, the decision to introduce a peanut butter and jelly flavor to the M&M’s lineup has generated a mix of excitement and skepticism among candy lovers. While some fans are thrilled about the new twist on the classic flavors, others have expressed concerns about the artificial ingredients and the novelty of the combination. Despite the criticism, many are looking forward to trying the new candy when it becomes available in stores. The introduction of the peanut butter and jelly flavor marks a significant step for Mars Wrigley in expanding their product offerings and catering to a wide range of tastes and preferences among consumers.
