NBC is taking a unique approach to the upcoming Paris Olympics by incorporating pop culture elements into their coverage. With the goal of attracting more viewers after lackluster ratings for the Tokyo and Beijing Olympics, the network has enlisted a diverse array of entertainers and non-Olympic athletes to bring Olympic stories to life. This strategy is aimed at appealing to a broader audience and infusing more excitement into the Games.
Among the personalities joining NBC’s coverage is Snoop Dogg, who will serve as a primetime correspondent in Paris. The rapper will be on the ground exploring the city’s landmarks and attending competitions and events. He has already conducted video interviews with several Olympians, including A’ja Wilson, Sunisa Lee, Jagger Eaton, Sara Hughes, and Kelly Cheng. Snoop Dogg expressed his excitement about playing a role in telling the stories of the athletes and bringing a fresh perspective to the coverage.
NBC’s initiative to integrate more pop culture into the Olympics coverage was developed following the pandemic-delayed Tokyo Games in 2021. Research showed that viewers in the 26-40 age group wanted to see more pop culture elements incorporated into the Games. The network has enlisted a lineup of hosts and contributors, including Kelly Clarkson, Peyton Manning, Mike Tirico, Leslie Jones, and Alex Cooper. These personalities will bring their unique perspectives to the coverage, adding a new dimension to the traditional Olympic broadcast.
Along with Snoop Dogg, other entertainers such as Kelly Clarkson, Peyton Manning, and Kevin Hart have been brought in to host various segments and provide commentary during the Games. Manning, a former NFL player and co-host of the popular “Monday Night Football with Peyton and Eli” show, expressed his enthusiasm for celebrating the athletes and sharing their stories. The addition of these popular voices is aimed at engaging viewers and creating a cultural celebration around the Olympics.
NBC’s efforts to infuse more pop culture into the coverage have been well-received, with promotional spots featuring celebrities like Cardi B, Lily Collins, Paris Hilton, and Dolly Parton generating strong viewership numbers. The network aims to create an entertainment and pop culture event centered around the athletes’ stories, aiming to reach a wider audience and make the Games more engaging for viewers. By collaborating with popular personalities and leveraging their influence, NBC hopes to bring the stories of Olympians to the forefront and capture the attention of viewers.
Through the use of popular voices and engaging storytelling, NBC is working to showcase the stories of Olympic athletes and make the Games more appealing to a diverse audience. By enlisting celebrities like Snoop Dogg, Kelly Clarkson, and Peyton Manning, the network aims to bring a fresh perspective to the coverage and create a cultural celebration around the Olympics. With a lineup of hosts, contributors, and interactive programming, NBC is set to deliver a unique viewing experience that combines sports, entertainment, and pop culture during the Paris Olympics.
