Heather Torres, a 41-year-old stay-at-home mom from Dallas, Texas, has turned her passion for design into a booming side business. She began decorating front porches for the fall holidays in 2020 after receiving compliments from her neighbors on her own home decor and being asked to decorate their porches as well. Starting with just a few porches a day, Torres quickly saw her business grow, and she now decorates over 1,000 homes a year, earning $100,000 in 2020 alone. She sources pumpkins from local Texas farmers and creates unique displays featuring a variety of pumpkin colors and shapes, ranging in price from $325 to $1,350.
Inspired by a visit to the Dallas Arboretum and Botanical Garden, where she saw a pumpkin village, Torres first decorated her own front yard with 45 pumpkins in 2013. She gradually transitioned to focusing solely on front porch displays, using different pumpkin varieties and designs to create beautiful fall decorations. Clients rave about the festive and joyful atmosphere Torres brings to their homes, with Porch Pumpkins transforming front entrances in as little as five to 35 minutes. Once the fall season ends, Torres and her team return to take down the displays, ensuring a seamless transition into the next holiday season.
Torres’ dedication to her craft and commitment to sourcing pumpkins from local farmers reflect her passion for design and supporting her community. She spends months prepping for the fall season, drawing inspiration from her surroundings and experimenting with different pumpkin arrangements. Her attention to detail and creative eye have earned her a loyal client base who appreciate the festive touch she brings to their homes. Whether it’s showcasing specialty pumpkins or finding the perfect placement for each design, Torres ensures that every porch she decorates is unique and eye-catching.
With Porch Pumpkins quickly becoming a household name in Dallas, Torres continues to innovate and expand her business. She takes pride in the joy and happiness her displays bring to her clients, marking the beginning of the holiday season with festive decorations that set the tone for a season of celebrations. From pink porcelain doll pumpkins to gray jaradelle pumpkins, Torres’ displays are a testament to her creativity and passion for design. As she looks to the future, Torres plans to further grow her business and continue spreading holiday cheer to homes throughout the Dallas area.
Torres’ success story serves as an inspiration for other aspiring entrepreneurs, showing that with dedication and hard work, a passion project can turn into a lucrative business venture. Her journey from stay-at-home mom to thriving business owner highlights the importance of following one’s passion and using creativity to carve out a niche in a competitive market. As Porch Pumpkins continues to grow and expand its reach, Torres remains focused on delivering exceptional service and creating memorable holiday experiences for her clients. With a keen eye for design and a heart for community support, Torres is setting a shining example of how a hobby can be transformed into a successful business endeavor.
