Limited Too was known for its bright colors, bold patterns, and fun styles that appealed to tweens in the late ’90s and early 2000s. The brand catered to girls aged 7 to 14 with clothing, accessories, and even inflatable furniture. However, Limited Too disappeared from malls in 2008 when all stores were converted to Justice after a rebranding of the parent company, Tween Brands. This move left a void for millennials who grew up with the iconic brand and longed for its nostalgic styles.
After years of absence, Limited Too made a surprise announcement on Instagram in June, hinting at a possible comeback with a series of cryptic posts. Fans of the brand were thrilled at the prospect of a revival, as the images shared promised a rediscovery of the iconic store that played a significant role in their childhood. The captions on the photos hinted at a revival that would fulfill the nostalgia millennials were feeling for the beloved brand.
The excitement reached a fever pitch when Limited Too finally confirmed on June 17 that a relaunch was indeed happening in July. Millennials flooded the comments section with requests for adult sizes, hopes for a return of the iconic catalog, and dreams of being able to shop at their favorite store once again. The news of the comeback was met with overwhelming enthusiasm from former Limited Too shoppers, who couldn’t wait to see the brand back in stores and online.
With its bold colors, glittery accessories, and candy-flavored lip balm, Limited Too was a staple in malls across America, appealing to a generation of tweens who embraced its playful aesthetic. The brand was originally founded in 1987 as a branch of The Limited, a women’s apparel brand, before shifting its focus to young girls in 1999. Eventually, Limited Too became synonymous with mall culture and was adored by a generation of young shoppers who frequented its stores for the latest fashions.
The return of Limited Too this summer marks a significant moment for millennials who are eager to relive the nostalgia of their youth. The brand’s relaunch promises to bring back the iconic styles that were once a hallmark of tween fashion, from tankinis and bramis to glittery accessories and inflatable furniture. As former mallrats eagerly anticipate the comeback of Limited Too, they are hoping to see adult sizes, a return of the beloved catalog, and an opportunity to once again shop at the store that holds a special place in their hearts.
As the countdown to the relaunch of Limited Too continues, millennials are eagerly awaiting the chance to shop the brand’s nostalgic styles once again. With its unique blend of fun, colorful designs and playful accessories, Limited Too captured the hearts of a generation and became a beloved cultural touchstone for many who grew up in the late ’90s and early 2000s. The return of Limited Too this summer promises to reignite the excitement and nostalgia that fans feel for the brand, offering them a chance to relive their tween years with the iconic clothing store that defined their youth.
