NBC Sports, the exclusive broadcaster of the Premier League in the United States, is looking to bring two opening-day matches to the country. They have been broadcasting the English top-flight since 2013 and signed a lucrative deal worth more than £360 million per season in 2022. This amount is more than five times what they initially paid for the rights a decade ago, making them one of the league’s biggest financial contributors. The move to bring matches to the US marks a new chapter in their partnership with the Premier League, aiming to leverage their power and expand their reach.
The idea of playing Premier League matches abroad had previously been proposed in 2008, with the ’39th game’ initiative, but faced strong opposition and was eventually scrapped. Now, NBC Sports’ president is pushing for the games once again, targeting the opening day of the season as a potential opportunity. While some have voiced concerns about the proposal, citing previous backlash and the need to protect the integrity of the league, NBC Sports remains determined to bring matches to American audiences. Discussions with the Premier League have been described as open and receptive, with past events such as the Premier League Summer Series receiving positive feedback.
However, the potential plans to play matches in the US have faced resistance, with football supporters expressing opposition to the move. The Football Supporters Association has vowed to fight against any revival of the ’39th game’ idea, emphasizing the importance of keeping games on home soil and protecting the traditions of English football. Despite the pushback, the Premier League’s chief executive has acknowledged that matches could be taken abroad in the future. He highlighted concerns about player fatigue and the constant expansion of football, indicating that while the option is being considered, it is not currently on the league’s agenda.
NBC Sports’ aspirations to bring Premier League matches to the US signal a significant shift in the landscape of football broadcasting. Leveraging their TV rights deal, they are seeking to enhance the viewing experience for American audiences by hosting high-profile games in big stadiums. While plans are still in the early stages and face opposition from football supporters, the league’s willingness to entertain the idea suggests that international matches could become a reality. As discussions continue between NBC Sports and the Premier League, the prospect of seeing opening-day matches in the United States could mark a new chapter in the global reach of the English top-flight.
