Love Island producers are looking to change the show’s setting by eyeing villas beyond Majorca. With 2025 marking 10 years since the show’s launch, producers are willing to quadruple their budget to secure a new setting. A property in Portugal’s Algarve is being considered, with demands for features such as a UFO-shaped design, 65 meters of wardrobe space, a terrace garden, and a swimming pool. ITV Studios is sending a team to view the property, which is modern and has been used for a French reality show. The current villa in Mallorca costs £5,000 per week to rent, while the one in Cape Town for All Stars and Winter Love Island costs £9,000 a night.
Love Island, hosted by Maya Jama, may undergo a major shake-up due to declining viewership. The first All Stars series in South Africa had the lowest ratings for a Love Island final, with only one million viewers tuning in. The franchise is yet to be recommissioned beyond this year, but sources suggest that the producers are planning a significant celebration for the show’s 10-year anniversary. The highest-rated finale was in 2019, with 3.7 million viewers, while the recent finale had only 1.3 million viewers. ITV has expressed excitement about returning to Mallorca for the upcoming series.
The ongoing discussion about changing the Love Island setting comes amid efforts to boost viewership numbers. The show’s first All Stars series in South Africa had lower ratings than previous seasons, signaling the need for fresh ideas to engage audiences. Producers are eyeing villas in Portugal’s Algarve for a potential new setting, with plans to enhance the show’s iconic elements while accommodating budget increases. With the franchise’s 10-year anniversary approaching, there is a focus on making the upcoming series a standout celebration.
The Algarve property being considered for Love Island’s new setting is described as unique and modern, with features suited for filming reality shows. The circular, UFO-shaped design sets it apart from traditional villas, offering a fresh backdrop for the series. Producers are willing to invest significantly in securing the right location, reflecting their commitment to revamping the show for its milestone anniversary. The potential change in setting signifies a new era for Love Island, signaling a shift towards innovation and creativity in production.
Despite the challenges of declining viewership, Love Island remains a popular reality show with a dedicated fanbase. The decision to explore new settings like Portugal’s Algarve demonstrates the producers’ willingness to adapt and evolve the show. With a focus on enhancing the overall viewer experience and revitalizing the format, Love Island aims to reignite audience interest and capture the excitement of its early seasons. As the show approaches its 10-year milestone, the potential changes reflect a desire to celebrate the past while embracing the future of reality TV.
