Josie Gibson, best known for winning Big Brother in 2010, has landed a new role as the face of supermarket Iceland. She will be featured in the store’s upcoming TV adverts with a new strapline, “that’s why we go to Iceland.” Josie expressed her excitement in working with Iceland, a business dedicated to providing value to its customers. She also shared her experience working behind the tills and stacking freezers at one of the stores before becoming the star of their advert. Josie’s involvement with Iceland comes after her appearance on I’m A Celebrity… Get Me Out of Here! last year.
Recent speculation of a romantic relationship between Josie and fellow TV presenter Stephen Mulhern has been circulating after the two were spotted holding hands. While Josie admitted to being in love with Stephen, she mentioned that she is unsure if the feeling is mutual. Prior to the rumors with Stephen, Josie has been linked to various relationships, including her ex-partner Terry, who she shares a son with. She was also engaged to Luke Sanwo and dated Big Brother co-star John James Parton. Stephen has kept his personal life private but was previously involved with EastEnders actress Emma Barton.
Josie’s new role with Iceland marks a significant shift in her career, transitioning from a reality TV star to a brand ambassador for a major supermarket chain. Alongside her recent television appearances and newfound partnership with Iceland, Josie’s love life has garnered public interest, especially with the speculation surrounding her relationship with Stephen. The TV presenter has experienced various romantic relationships in the past, leading to ongoing media scrutiny and rumors, highlighting the challenges of maintaining a private life in the public eye.
As Josie embarks on this new chapter with Iceland, she brings her trademark charm and enthusiasm to the role of a brand ambassador. Her genuine excitement about working with Iceland reflects her admiration for the company’s commitment to providing quality products and deals to customers. Despite the spotlight on her personal life due to recent romance rumors, Josie remains focused on her professional endeavors, showcasing her versatility and appeal as a TV personality. With her engaging on-screen presence and relatable personality, Josie’s partnership with Iceland is poised to be a success, further solidifying her status as a beloved figure in the entertainment industry.
While Josie’s career continues to evolve, her personal life has also been a subject of public interest, particularly with her recent romantic connections. The rumors surrounding her relationship with Stephen Mulhern have sparked curiosity among fans, highlighting the challenges of navigating fame and romance in the public eye. Josie’s openness about her past relationships and her current feelings towards Stephen showcase the complexities of maintaining privacy while being a public figure. As she embarks on new projects and collaborations, Josie’s ability to balance her professional and personal life remains a testament to her resilience and multifaceted talent in the entertainment industry.
