Vice President Kamala Harris has unveiled a new advertising campaign focused on her plan to build 3 million new homes over four years. The move is aimed at addressing the current housing crisis and containing inflationary pressures. Harris, who grew up in rental housing, emphasizes the need for more affordable housing options, particularly for first-time buyers. The campaign is targeting swing states like Arizona and Nevada, where housing affordability is a significant issue. In addition to increasing home construction, Harris is proposing government assistance of up to $25,000 for first-time buyers to help alleviate the rising costs of shelter.

The Harris plan includes creating tax breaks for homebuilders focused on first-time buyers and expanding incentives for companies that construct rental housing. She also aims to address local zoning regulations that restrict the supply of homes by doubling funding to encourage local governments to remove these barriers. While Harris presents a comprehensive approach to tackling the housing shortage, data shows that there was a shortage of available housing during former President Donald Trump’s presidency that has continued. The shortage has become more problematic as inflation has risen, impacting consumer costs for essential goods and services.

Trump, despite his background as a real estate developer, faced criticism for not effectively addressing the housing crisis during his presidency. The shortage of available housing persisted and became more pronounced as the country dealt with inflation and rising costs after the pandemic and geopolitical events like Russia’s invasion of Ukraine. Trump has proposed various ideas to lower housing costs, including linking the issue to immigration policies. He has also opposed efforts by Democrats to encourage the construction of apartments and condominiums in suburbs and cities, labeling them as “Marxist” and damaging to property values.

The Trump campaign has questioned Harris’ ability to pay for her housing agenda, claiming that she does not have a clear plan to fund initiatives like providing $25,000 in assistance to first-time homebuyers. Despite Trump’s attacks on Harris’s proposed policies, including tax increases and revenue raisers, there remains a lack of clarity on how he would address the housing crisis if he were to return to office. The Harris campaign plans to hold events in various cities across key states like Pennsylvania, Arizona, Nevada, North Carolina, and Georgia to continue promoting her housing affordability plan and highlighting the contrast between her approach and that of the Trump administration.

Overall, the focus on housing affordability has become a key issue in the upcoming 2024 election, with both Vice President Kamala Harris and former President Donald Trump presenting contrasting policies and approaches to address the housing crisis. While Harris emphasizes the need for increased home construction, assistance for first-time buyers, and addressing zoning regulations, Trump has proposed different solutions, including tying housing costs to immigration policies and opposing efforts to increase housing options in suburbs and cities. The debate over housing affordability is likely to continue as both campaigns seek to gain support and address the challenges facing American homeowners and renters.

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