Sabato De Sarno showcased Gucci’s 2025 cruise collection in London to a star-studded guest list that included the likes of Dua Lipa, Solange Knowles, and Kate Moss. The collection, presented at the Tate Modern, drew inspiration from the brand’s roots in the city, with nods to its history and cultural influence. De Sarno’s vision for the cruise collection was described as romantic and bohemian, with suede blazers, zip-up barn jackets, and shimmering beaded fringes creating a standout look on the runway. Sheer skirts, baggy jeans, and Mary Janes were key trends seen throughout the collection, reflecting a boho revival that is currently underway.
One of the standout trends from the collection was the introduction of Spring Mary Janes, with Gucci offering its own charming styles in earthy tones with signature horse-bit detailing. Mary Janes were paired with crochet mididresses and suede minis for a fresh play on textures. Denim shackets and pullovers were also prevalent on the runway, with Gucci showcasing a mix of casual and chic looks that incorporated these versatile pieces. The collection as a whole exuded a sense of effortless cool, with a mix of classic and trend-driven pieces that can easily be incorporated into any wardrobe.
The show marked a full-circle moment for De Sarno, who has spent significant time in London and drew inspiration from the city’s rich history and cultural heritage. Gucci’s roots in London date back to the late 19th century when founder Guccio Gucci worked as a baggage porter at the Savoy hotel and was inspired to start the company. This connection to the city was evident in the collection, which paid homage to both the brand’s history and the vibrant energy of London through its diverse range of looks and styles. The show was a testament to Gucci’s enduring influence and ability to continue to push the boundaries of fashion.
In addition to the standout trends, the show featured a star-studded guest list that included notable friends and family of the brand. Kate Moss and her daughter Lila made a cameo, along with Debbie Harry and Demi Moore, who brought her three-year-old Chihuahua to the event. The front row drew a throng of fashion heavy-hitters, highlighting Gucci’s status as a must-see show on the fashion calendar. The collection received rave reviews from critics and attendees, with many praising its blend of luxury and wearability, as well as its nod to the bohemian spirit that has become synonymous with the brand.
Overall, Gucci’s 2025 cruise collection was a celebration of London’s rich history and cultural influence, as well as a showcase of De Sarno’s vision for the brand moving forward. The collection featured a mix of classic and trend-driven pieces, with standout trends including Spring Mary Janes and denim shackets. The show’s star-studded guest list added to the excitement of the event, with A-listers from the worlds of fashion and entertainment in attendance. Gucci’s ability to blend luxury with wearability was on full display, solidifying its status as one of the most influential and innovative brands in the industry.
