Some streetwear brands like Supreme, Off-White, and Nike Jordans have seen a decline in resale numbers, potentially due to the death of designer Virgil Abloh and the public downfall of Kanye West. This has led to a shift in the fashion industry towards corporate couture, also known as “corp-core,” characterized by tailored suiting, button-ups, and more. This trend has become popular among celebrities, influencers, and the average consumer, showing an increased desire for self-expression and a departure from the simple uniform styles that were previously popular. This shift is described as both “subversive” and a resurgence of styles from past decades such as 1980s and 1990s workwear.
The corporate appropriation trend has not only impacted office attire but has also influenced street style, as fashionistas are now hitting the streets in business-inspired looks. The Real Real’s resale report also showed that boardroom garments such as ties have seen a 51% increase in average prices, and suiting sales are up 25%. Gen Z is leading the way in embracing this new aesthetic, with an interest in brands like Chanel and Louis Vuitton. The report found that Gen Z consumers were more likely to wear ballet flats to the club, showing a preference for luxury and high-end fashion choices.
The popularity of corporate chic has also influenced consumer spending habits, with shoppers investing more in handbags and other luxury accessories. The Real Real noted a 20% increase in spending on handbags compared to five years ago, with a 13% growth in the $1,000 to $3,000 price range. This shift towards investment pieces is seen as a response to a desire for distinctiveness and enduring value in curated wardrobes. The company highlighted brands like The Row, Hermes, and Bottega Veneta as good options for customers looking to invest in pieces that will hold their value over time.
The Real Real’s analysis of shopping habits indicated a “seismic shift” in the fashion industry, influenced by pop culture pillars like TikTok and television. The company warned consumers about the rise of convincing counterfeit bags, or “superfakes,” and emphasized the importance of investing in quality, authentic pieces. The report underscored the shift towards valuing what will last in fashion choices, as shoppers prioritize distinctiveness and lasting value over trends. Overall, the shift towards corporate couture and investment pieces reflects a changing landscape in the fashion industry, shaped by cultural influences and a desire for authenticity in consumer choices.
