Gap and Cult Gaia have come together to create a 35-piece collection of women’s apparel that combines Gap’s durable essentials with Cult Gaia’s artistic designs. Cult Gaia founder Jasmin Hekmat sees the collaboration as a merging of two worlds that may not seem to go together, but has found common ground in the intention and wearability of the pieces. Hekmat grew up wearing Gap and now has the opportunity to put her own twist on those nostalgic pieces, creating a full-circle moment for her.
The collection features pieces that are both special and practical, with a focus on fabrication, hardware, and stitching. Cult Gaia’s nuanced approach to design will now reach a wider audience through this collaboration with Gap. The range of items, priced from $35 to $500, will be available on October 10th on gap.com and select Gap stores. The partnership aims to bring together Cult Gaia’s artful designs with Gap’s classic American aesthetic, offering customers a new take on familiar designs with a unique twist from Cult Gaia.
The collaboration showcases a variety of pieces that blend the characteristics of both brands. High-rise jeans are embellished with chain details, trench coats are reimagined with cargo pockets, and pants are crafted in Cult Gaia’s signature chocolate brown leather. The collection includes items like a crisp white button-up with a back cutout, cropped cable knit cardigans, draped blouses with sculptural hardware, denim midi skirts, and a fluffy faux fur coat suitable for city winters. The campaign for the collection features model and actress Tina Kunakey alongside other models.
The Gap x Cult Gaia collaboration aims to appeal to a wide range of customers by offering a fresh perspective on classic designs. This fusion of two iconic brands brings together Cult Gaia’s signature artful designs with Gap’s laid-back American aesthetic to create pieces that are both familiar and reimagined. The collection includes a mix of wardrobe essentials like a vegan suede wrap coat, chain cropped tank top, asymmetrical denim maxi skirt, and cropped cable-knit sweater. Customers can shop the collaboration online and in select Gap stores starting on October 10th.
The pieces in the Gap x Cult Gaia collection reflect the distinctive styles of both brands, combining Cult Gaia’s artistry with Gap’s practicality. From leather jackets and pants to sheer wool sweaters and denim jackets, the collection offers a range of options for everyday wear with a unique twist. The collaborative efforts of both brands have brought together a collection that celebrates the best of both worlds, creating a new take on classic designs that appeal to a modern audience. The Gap x Cult Gaia collaboration represents a meeting of two iconic brands that have come together to create a collection that is both timeless and contemporary.
