Fox Fold, a Vancouver-based startup, is revolutionizing the hotel industry with its sustainable toilet tissue made from bamboo, rather than trees. The company’s innovative dispenser eliminates the need to throw out unused product, leading to significant cost savings and waste reduction for hotels. With an average premium hotel going through 40,000 rolls of tissue paper per year, up to half of that inventory is thrown away, resulting in a significant cost in waste annually. Despite the common perception that sustainable products are more expensive, Fox Fold’s products offer both sustainability and cost savings for hotels.
Co-founded by Ludovic Siouffi and Greg Hegger, who left lucrative careers to become entrepreneurs, Fox Fold aims to address the issue of waste and inefficiency in the hospitality industry. Siouffi came up with the idea for sustainable toilet paper after a gym workout, and the cousins quickly realized the potential impact of their product. Meeting with hotel owners and operators, they were met with enthusiasm and interest in their innovative solution. With support from design and manufacturing partners, they were able to bring their idea to life and launch Fox Fold.
Fox Fold’s products have gained traction in markets like Vancouver and Toronto, as well as with larger hotel chains in the United States. The company’s sustainable products, made from bamboo, offer both environmental benefits and cost savings for hotels. By reducing packaging and utilizing flat pack design, Fox Fold has been able to lower costs and maintain a competitive price point for their bamboo products. Customers like Chris Nelson, owner of Pacific Sands Beach Resort, have already experienced the benefits of using Fox Fold’s products, saving money while also supporting their sustainability goals.
In a recent development, Fox Fold signed a deal with global hotel group Accor, which has a presence in over 110 countries and numerous hotel brands. Accor has committed to eliminating all single-use plastic from its guest experience, making them a natural fit for Fox Fold’s sustainable products. The company’s facial tissue product, designed without plastic packaging, aligns with Accor’s sustainability goals and helps reduce waste in guest rooms. With a focus on expanding their reach and impact, Fox Fold hopes to see major players in the industry adopt more sustainable practices, ultimately transforming the way toilet paper is used and perceived globally.
Fox Fold’s success and growth reflect a growing demand for sustainable products in the hospitality industry. By offering innovative solutions that benefit both the environment and the bottom line, the company is poised for continued success and expansion. With support from investors like Chris Nelson, who have witnessed the benefits of Fox Fold’s products firsthand, the company is well-positioned to drive change and make a significant impact on the industry. As more hotels and brands prioritize sustainability, Fox Fold’s products have the potential to become a staple in the industry, setting a new standard for eco-friendly practices and waste reduction.
