Burger King launched the Million Dollar Whopper Contest in February, allowing fans to submit their own Whopper recipe for a chance to win $1 million and have their sandwich sold in restaurants nationwide. After receiving over 1 million submissions, Burger King selected three finalists who will have their creations available at participating restaurants later this fall. Customers will be able to vote for their favorite finalist, who will receive the grand prize of $1 million.
The three fan-created Whoppers include the Fried Pickle Ranch Whopper, created by Fabian of California, which features a quarter-pound beef patty topped with pickle ranch, lettuce, fried pickles, bacon, and Swiss cheese on a sesame seed bun. The Maple Bourbon BBQ Whopper, created by Calvin of California, features a beef patty topped with maple bourbon BBQ sauce, crispy onions, jalapeños, bacon, and American cheese on a sesame seed bun. The Mexican Street Corn Whopper, created by Kelsie of Nebraska, features a beef patty topped with street corn spread, lettuce, tomato, Southwest seasoned tortilla crisps, and Mexican spicy queso on a sesame seed bun.
Pat O’Toole, the chief marketing officer for Burger King North America, expressed excitement over the creativity displayed in the submissions for the contest. He stated that selecting the three finalists was no easy task but is confident that guests will love the unique and delicious takes on the iconic Whopper sandwich. To vote for a Whopper finalist, individuals must sign up for a BK Royal Perks account. The Whopper was first introduced in 1957 and has since become a signature item on Burger King’s menu, considered a cultural icon in the fast-food industry.
The Million Dollar Whopper Contest allowed Burger King fans to unleash their creativity and put their spin on the beloved Whopper sandwich. The contest received an overwhelming response, with over 1 million submissions showcasing the various ingredients and flavor combinations that fans envisioned for their dream Whopper. The selected finalists offer a diverse range of flavors, from the tangy Fried Pickle Ranch Whopper to the spicy Maple Bourbon BBQ Whopper and the savory Mexican Street Corn Whopper. These unique creations showcase the innovation and imagination of Burger King’s loyal customers.
With the finalists’ Whopper creations set to be available in participating restaurants nationwide later this fall, customers will have the opportunity to taste and vote for their favorite. The winning finalist will not only receive the grand prize of $1 million but will also have the satisfaction of seeing their creation featured on Burger King’s menu for a limited time. The contest has allowed Burger King fans to engage with the brand in a new and exciting way, showcasing the company’s commitment to innovation and customer engagement. By involving customers in the creation process, Burger King has reinforced its “Have It Your Way” philosophy and leveraged the power of fan creativity to enhance the Whopper experience for all.
