Facebook is launching an updated video player that incorporates all video lengths and formats, including Reels, longer videos, and live videos, in a setup that resembles what you’ll find on TikTok. The new player allows users to open horizontal videos in full-screen mode and includes a slider for skipping ahead in longer videos. Users will also receive more “relevant” video recommendations on their Feed and in the Video Tab, regardless of video length. This update is currently rolling out on iOS and Android in the US and Canada, with global availability coming in the following months.
Meta, Facebook’s parent company, is known for adopting popular features from competitors, such as Instagram mimicking Snapchat’s stories feature and launching Reels to compete with TikTok. With this latest update, Facebook is taking inspiration from TikTok’s layout, which has been successful with over 1 billion monthly active users. One unique feature Facebook is adding is the ability to skip forward or backward in 10-second increments, along with a pause/play button. Additionally, Facebook plans to surface more Reels to meet the growing demand for this format.
With this update, Facebook is aiming to enhance the video viewing experience for its users and stay competitive in the short-form video market. By incorporating features similar to TikTok, Facebook is looking to appeal to users who enjoy shorter videos and a more interactive video player layout. The platform’s focus on Reels and longer videos, along with the ability to skip through content easily, shows Facebook’s commitment to offering a diverse range of video content to its users.
As Facebook continues to evolve its video offerings, it is clear that the platform is invested in providing a dynamic and engaging experience for users. By integrating features that have proven successful on competing platforms like TikTok, Facebook is adapting to changing trends in social media and staying relevant in a rapidly evolving industry. The addition of the skip forward/backward feature and the emphasis on Reels demonstrate Facebook’s dedication to meeting user demands and attracting a wide range of content creators.
Overall, Facebook’s updated video player represents a strategic move by the platform to maintain its position as a leader in social media and adapt to the evolving landscape of online video consumption. By incorporating features from TikTok and prioritizing popular formats like Reels, Facebook is positioning itself to compete effectively in the short-form video market and provide users with a more immersive video viewing experience. With this new player and enhanced recommendations, Facebook is poised to continue engaging users and attracting new audiences across the globe.
