Luca Faloni, the founder of the luxury menswear brand that bears his name, has had an unconventional path to his current success. Despite studying business and working as a consultant, he unexpectedly found his calling in fashion. His love for Italian style and craftsmanship inspired him to launch his brand in 2014, with a focus on high-quality, timeless, Made-in-Italy fashion at sensible prices. His business started with a direct-to-consumer model that quickly expanded to include multiple stores in major cities around the world, with plans for future growth on the horizon.
In an interview with Forbes.com, Faloni discussed the reasons why ‘Made in Italy’ fashion is held in such high esteem. He highlighted the centuries-old tradition of Italian craftsmanship, where different regions specialize in specific product categories such as shoes, jackets, shirts, and textiles. This specialization, coupled with the passing down of skills through generations, has contributed to the high quality and reputation of Italian fashion. Faloni is passionate about sustaining this craftsmanship that has become somewhat lost in recent years, and his brand is dedicated to showcasing the best of Italian design and style.
Faloni’s brand embraces the concept of ‘slow fashion,’ which focuses on buying products based on long-term needs rather than cheaply made items that are quickly disposed of. His menswear collection is designed to be elegant, timeless, and well-made, ensuring that the pieces will never go out of fashion and will last a long time. The brand’s focus on quality and craftsmanship means they only use the finest natural materials and work with expert artisans to create their products. By offering a perfected version of wardrobe staples, Luca Faloni aims to promote mindful consumption and a more sustainable approach to fashion.
When it comes to travel, Faloni’s work takes him across Italy to meet with suppliers and manufacturers, as well as internationally to visit his stores and gather inspiration for future collections. He shared his typical travel attire for long-haul flights, which includes comfortable yet stylish pieces like a silk-cotton T-shirt, cashmere hoodie, and pleated trousers. Essential travel items for him include an eye mask, noise-canceling headphones, and his trusty leather Weekender bag that has been by his side since the launch of his brand. While he rarely forgets anything when traveling, he admitted to once leaving his AirPods on a plane seat.
In discussing European travel style, Faloni emphasized the importance of smart yet comfortable dressing that allows for flexibility in various situations. European style is sophisticated and elevated but also effortless, with an emphasis on being prepared for any occasion that may arise throughout the day. He recommended choosing footwear that is both elegant and appropriate for walking, as European cities are typically highly walkable. As for his personal favorites in the Luca Faloni line, Faloni highlighted the Portofino linen shirt, Elba and Positano linen-jersey polos, cashmere zip cardigan, and Lipari trousers as must-have pieces for any wardrobe.
