Four Seasons is entering the luxury yacht market with the launch of Four Seasons Yachts, offering unique itineraries that will take guests to exclusive ports in the Caribbean and Mediterranean. The first yacht is set to sail in January 2026 and will visit destinations such as St. Barths, Nevis, the Grenadines, and more in the Caribbean, as well as ports in Croatia, Italy, Spain, and Greece in the Mediterranean. The brand aims to provide a more intimate and exclusive experience compared to traditional cruise ships by focusing on ports only accessible to private vessels.

In addition to the unique itineraries, Four Seasons Yachts is setting itself apart from competitors with a focus on high-end design and spacious suites. The 14-deck luxury vessel is inspired by Aristotle Onassis’ famous yacht Christina O and will feature 95 guest suites designed by the brand’s creative director, Prosper Assouline. Suites will offer floor-to-ceiling windows, double vanity bathrooms, and large private balconies, with the largest suites boasting up to 9,975 square feet of indoor and outdoor living space. Amenities on board will include a 66-foot saltwater pool and a marina deck for easy access to water activities.

Four Seasons Yachts is part of a new wave of luxury cruise ship offerings known as superyachts, which bridge the gap between private yachts and traditional cruise ships. These vessels have the agility to visit smaller, more exclusive ports of call that may not be accessible to larger ships, offering guests a more personalized and immersive experience. With the ability to visit over 130 spots in 30 countries and territories in its first year of operation, the first Four Seasons Yacht is poised to provide a unique travel experience for discerning guests.

Competitors in the superyacht market include Marriott’s Ritz-Carlton Yacht Collection and Accor’s Orient Express Silenseas, both of which are also focusing on high-end design and exclusive itineraries. The Ritz-Carlton Yacht Collection already has ships at sea, while Orient Express Silenseas is set to debut in 2026. With increasing demand for luxury travel experiences, these brands are catering to affluent travelers seeking unique and immersive journeys that go beyond the typical cruise ship offerings.

By offering spacious suites, exclusive itineraries, and high-end amenities, Four Seasons Yachts is positioning itself as a leader in the luxury yacht market. With a focus on design inspired by iconic yachts and a commitment to providing a more intimate and personalized experience for guests, the brand is set to attract discerning travelers looking for a new and unique way to explore exotic destinations. As the first vessel prepares to set sail in 2026, Four Seasons Yachts is poised to make a significant impact in the world of luxury travel.

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