Alejandro Suominen, the Founder and CEO of PADEL1969, is leading the way in the growing popularity of Padel, a premium Padel brand originating from Acapulco in 1969. Padel and pickleball are gaining momentum as emerging sports, with strong growth trajectories and sparking a revolution in the racket sports industry.
In 2022, pickleball was recognized as the fastest-growing game in America, while Padel has solidified its position as one of the fastest-growing sports globally. As an entrepreneur in the padel court and equipment manufacturing industry, Suominen believes that examining the strengths and market opportunities of padel and pickleball is crucial for businesses looking to capitalize on the growing interest in racket sports.
Padel and pickleball have unique origins that set them apart from traditional sports like tennis. Padel was created in Mexico in 1969 by Enrique Corcuera, combining elements of tennis and squash with the unique feature of enclosed courts. In contrast, pickleball was invented in 1965 in Washington by three American dads and focuses on control and accuracy rather than force and speed, catering to different player preferences and demographics.
The gameplay and scoring in Padel and pickleball also differ, with Padel played in doubles with balls bouncing off walls and pickleball having a two-bounce rule for singles or doubles play. Padel has a faster pace, while pickleball is slower but more accessible, particularly in the U.S. The business ecosystems in racket sports are expanding, with new Padel courts being built worldwide, providing opportunities for entrepreneurs and investors to establish themselves as industry leaders.
The popularity of Padel shows no signs of slowing down, with significant investments being made in expanding sports like cycling, sailing, and Padel. Likewise, pickleball’s appeal is growing, with millions of Americans playing the game and potential for international expansion, creating new opportunities for businesses in the racket sports industry. As the demand for experts in equipment manufacturing and event organization rises, there is a growing need for small businesses to step up and tap into the untapped potential of these emerging sports.
The global reach of Padel and pickleball presents opportunities for businesses to establish international collaborations and position themselves as industry leaders. With Padel being played in over 130 countries and pickleball gaining popularity in regions beyond North America, entrepreneurs and businesses have the chance to capitalize on the growing interest in racket sports. Both sports offer unique opportunities for growth and expansion, making them compelling options for businesses looking to tap into the lucrative racket sports market.
