Chick-fil-A is reportedly venturing into the world of entertainment by launching their own streaming service that will feature family-friendly original content, including scripted shows, animation, and unscripted content. One of the planned shows is a family-friendly game show that has already received a ten-episode order and has a budget of $400,000 per half-hour for unscripted shows. The company is working with major production companies and has plans to license and acquire additional content. Brian Gibson, known for his work on shows like “The X Factor” and “Top Gear,” is leading the programming efforts.
A job posting from late last year revealed that Chick-fil-A is looking to produce original entertainment for its soon-to-be-launched PLAY entertainment app. The programming is not necessarily about Chick-fil-A products or the brand but may include scripted podcasts, audio adventures, animation, reality shows, game shows, and other live-action scripted or non-scripted content. Despite the company’s focus on entertainment, people online have been quick to joke about another streaming service coming from a fast-food chain.
Chick-fil-A is not the only non-entertainment brand to enter the entertainment space. Companies like Lyft, Airbnb, and Starbucks have all produced shows or announced plans to create original content. In 2022, Chick-fil-A released a YouTube series of animated shorts called “Stories of Evergreen Hills,” which featured Christmas-themed stories with the message of kindness and spreading joy. This move into entertainment represents a shift for the fast-food chain and could help attract a wider audience.
The streaming service is expected to launch by the end of the year, potentially introducing Chick-fil-A to a new audience and establishing the brand as more than just a fast-food chain. As more non-entertainment brands enter the streaming space, the landscape of content creation continues to evolve. While some may question the logic behind Chick-fil-A launching a streaming service, it reflects a trend of companies expanding into new territories to reach consumers in different ways.
Chick-fil-A’s foray into entertainment comes at a time when streaming services are increasingly popular, and companies are looking for ways to engage consumers beyond their core products. With plans for original content and a focus on family-friendly programming, Chick-fil-A’s streaming service could become a destination for wholesome entertainment. As the company continues to develop its programming and partnerships, it will be interesting to see how Chick-fil-A’s streaming service unfolds in the competitive entertainment industry.
In conclusion, Chick-fil-A’s move into the entertainment space with the launch of their own streaming service represents a strategic shift for the fast-food chain. With plans for original content, including scripted shows, animation, and unscripted programs, Chick-fil-A is aiming to reach a broader audience beyond their traditional customer base. As the company collaborates with major production companies and prepares to launch the service in the near future, it will be intriguing to see how Chick-fil-A’s foray into entertainment impacts the streaming landscape and the brand’s overall image.
