In Charli XCX’s “360” music video, she recruits a group of influencers, including Chloë Sevigny, Emma Chamberlain, and Rachel Sennott, to help her find a new internet sensation. The video features a restaurant scene where the group discusses the importance of finding the next “It Girl” to ensure their existence. Charli agrees to join the search and selects Julia Fox as the new recruit, along with server Greer Cohen who is praised for his “total waiter vibes.”
The influencers give advice to the new recruit on being an “It Girl,” including being both hot and unknowable. The music video then follows the group on a series of escapades with Charli, including a hospital gurney ride and a windswept photo shoot, as she sings the lyrics to “360,” a song from her upcoming album BRAT, set for release on June 7. Charli describes the album as bitchy, gossipy, and hardcore, catering to a party and rave crowd.
The video reflects Charli’s new sound and direction, which she previewed while speaking with NME in March. She expresses excitement about the music, calling it her best yet and stating that it is geared towards girls who like to party, sweat, and rave. This new music showcases a different side of Charli XCX, delivering a more club-like atmosphere in her songs. The music video and album release build anticipation for new music from Charli, promising a fresh and intense sound.
The visual for “360” features an all-star cast of influencers and celebrities, creating a buzz around the music video and Charli’s upcoming album. The video captures a satirical take on the influencer culture and the chase for stardom in the digital age, with the group humorously searching for the next internet sensation. Charli’s engagement with her peers in the industry and her willingness to collaborate and create unique and entertaining content demonstrates her creativity and boldness as an artist.
Overall, the “360” music video serves as a captivating introduction to Charli XCX’s new music and artistic direction, showcasing a blend of humor, style, and creativity in a visually engaging and entertaining package. With an all-star cast of influencers and celebrities, a satirical take on internet culture, and a promising new sound for her upcoming album BRAT, Charli XCX demonstrates her talent and versatility as a pop artist who continues to push boundaries and challenge expectations in the music industry.
