Investor Greg O’Hara, founder of private equity firm Certares, sees a major opportunity in the travel industry related to health, wellness, and longevity. He believes there is untapped potential in getting Americans to travel to Europe or the Middle East for high-tech wellness services at lower prices. O’Hara is planning to make a significant investment in this space, estimating it to be a multi-billion dollar opportunity for travel. This concept involves incorporating modern wellness practices such as DNA testing to determine personalized health recommendations at a more affordable cost in certain destinations compared to the U.S.
One aspect O’Hara is exploring is the idea of wellness retreats in Europe, which are currently struggling to fill reservations each summer due to oversupply. He sees an opportunity to increase demand by offering wellness experiences that are also connected to attractive destinations. This could involve activities beyond traditional wellness treatments, creating a more engaging and interesting experience for travelers. O’Hara believes that destinations such as Milos or Crete in Greece, as well as other areas in Europe, Latin America, and the Middle East, could benefit from investment in wellness tourism, providing jobs and economic growth.
Certares, the private equity firm led by O’Hara, has already made significant impacts in the travel industry through various investments. This includes being part of joint ventures to acquire companies like American Express Global Business Travel and Hertz, as well as investing in other travel-related companies such as Internova Travel Group, Latam Airlines, and cruise lines. Certares’ involvement in these deals showcases its influence and involvement in shaping the future of the travel industry. O’Hara was also recognized in the Skift Power Rankings as one of the most powerful leaders in the travel sector.
O’Hara’s interest in wellness and longevity stems from personal experiences, including his participation in a trial for a weight loss medication in 2018. He began exploring wellness retreats in Europe, which led him to recognize the potential for combining wellness experiences with travel to create a more engaging and attractive offering for consumers. By providing access to high-tech wellness services at lower prices compared to the U.S., O’Hara aims to draw American travelers to destinations in Europe and the Middle East. This not only benefits travelers seeking wellness experiences but also supports local economies by creating jobs and opportunities for growth in the tourism sector.
One area where O’Hara sees potential growth is in cruise lines, which are already incorporating wellness-focused cabins to cater to travelers interested in health and relaxation. By expanding these offerings and partnering with destinations to provide integrated wellness experiences, the travel industry can capitalize on the growing demand for health and wellness services. O’Hara’s vision includes creating a market where travelers can access personalized health recommendations and treatments while enjoying a vacation in attractive destinations. This combination of wellness and travel experiences has the potential to transform the way Americans approach health and well-being, as well as driving economic development in various regions around the world.
