Saudi Arabia’s tourism sector is experiencing unprecedented growth and innovation, with the country hitting its tourism target of 100 million visitors ahead of schedule. Domestic tourism accounts for a significant portion of bookings, with travelers exploring destinations within the country such as Abha, Taif, AlUla, and the Red Sea. There has been an increase in demand for luxurious experiences and longer trips post-Covid, with travelers opting for low-cost carriers for flights and allocating more budget for in-destination expenses.
Technological innovations are driving growth and innovation within the tourism industry, with digital platforms becoming essential for travel planning. AI, VR, and blockchain technologies are being utilized to enhance the travel experience and personalize recommendations for travelers. Almosafer is at the forefront of digital developments in the sector, offering a seamless travel management experience for corporate and government clients through their digitized system and strategic partnerships with organizations such as American Express Saudi Arabia.
Saudi Arabia is investing in infrastructure and developing new airports, flight routes, and ground transportation facilities to make underexplored areas of the country more accessible to international tourists. Destination management companies (DMCs) and global hospitality brands are collaborating to increase awareness of local offerings and enhance connectivity for travelers. Almosafer’s partnerships and collaborations with key ecosystem players are contributing to a seamless experience for international tourists looking to immerse themselves authentically in the Kingdom.
The Saudi government is focused on improving the infrastructure for religious tourism, particularly in Makkah and Madinah, the two holy cities. Projects are underway to accommodate the increasing number of pilgrims, including expanding the Holy Mosque and urban development initiatives. Reforms have simplified visa policies for visitors, allowing residents of the GCC to obtain visas upon arrival to perform Umrah. Almosafer’s dedicated Hajj and Umrah tour operator, Mawasim, is working with the Saudi Ministry of Hajj and Umrah to provide seamless pilgrimage experiences and expand Umrah package offerings globally.
With a growing demand for personalized experiences and recreation activities, Saudi Arabia’s tourism sector is evolving. Almosafer is partnering with key stakeholders to promote local activations and support SMEs through Almosafer Activities, the Kingdom’s first marketplace for tours and activities. As leisure and entertainment travel become significant economic drivers in the future, stakeholders in the tourism industry must adapt to improving local infrastructure, offering seamless digital experiences, and catering to the evolving needs and preferences of travelers to ensure Saudi Arabia remains a top destination for tourists.
