Capri Sun, owned by The Kraft Heinz Company, is releasing a new supersize version of their classic fruit punch flavored drink – the Capri Sun Multi-Serve. This marks the brand’s first innovation in nearly a decade. The idea for the supersize version came from fan suggestions, with 76 percent of feedback received between 2020 and 2023 requesting a bigger sized product. The company acted on this feedback and created a 96 oz. bottle of the beloved juice, available exclusively at select warehouse clubs.
A two-pack of the Capri Sun Multi-Serve is already available on the Sam’s Club website, offering the equivalent of 32 pouches worth of juice for just $6.48. This larger format aims to allow fans, both kids at heart and those who grew up on Capri Sun, to bring a piece of their childhood memories to parties, summer gatherings, and dinnertime at home. Jordan Mann, senior brand manager of Capri Sun, expressed excitement about offering an option that suits the needs of fans who have outgrown the small pouch but still love Capri Sun.
Capri Sun, a company with a 55-year history, holds a special place in the hearts of many for its iconic silver pouches that were punctured with a straw. The image of these pouches is prominently displayed on the label of the new, larger Capri Sun Multi-Serve bottle. The brand has embraced nostalgia with this new offering, allowing customers to relive their childhood memories with a brand that has been part of so many growing-up experiences.
The release of the Capri Sun Multi-Serve reflects the brand’s commitment to listening to its fans and responding to their feedback. By delivering on the request for a bigger-sized product, Capri Sun is showing that it values the input and preferences of its loyal customers. The availability of the supersize bottle at warehouse clubs is a strategic move to reach a wide audience of fans who have been seeking a larger serving of their favorite childhood beverage.
With the introduction of the Capri Sun Multi-Serve, Capri Sun is tapping into the power of nostalgia to connect with fans in a meaningful way. By offering a product that allows customers to enjoy the taste of their childhood in a bigger serving, the brand is creating opportunities for new memories to be made. As fans of Capri Sun pick up the larger bottle and reminisce about the iconic silver pouches of their youth, they are participating in a shared experience that spans generations.
Overall, the launch of the Capri Sun Multi-Serve represents a significant moment for the brand as it evolves to meet the changing needs and preferences of its fanbase. By adapting to feedback and introducing a larger format product, Capri Sun is demonstrating its commitment to innovation while staying true to its nostalgic roots. The new, supersize bottle offers fans a way to bring a piece of their epic childhood to present-day celebrations and gatherings, ensuring that the memories associated with Capri Sun continue to grow with the brand’s loyal customers.
