NYC-based entrepreneur Aliett Buttelman has been experiencing the “Taylor Swift Effect” after the singer wore glitter freckles to a Kansas City Chiefs game. Buttelman is one of the founders of the small beauty brand Fazit that created the glitter freckles that Swift wore. After seeing Swift wear their product, Buttelman was overwhelmed with emotion and has seen a surge in sales and website traffic, with a 2,500% increase in the last 15 hours.
Fazit Beauty launched in April 2024 with the Stardust Speckle Makeup Patches, which are designed to be long-lasting, sweat-proof, and waterproof. The glitter patches have become a popular accessory, especially during Swift’s Eras Tour. Buttelman had reached out to Swift’s makeup artist’s agency back in May to try and get the patches into Swift’s hands, and her manifestation came true when Swift wore them to the football game. The glitter freckles have become a favorite among Swifties and have seen a spike in sales even before Swift wore them.
The response to Taylor Swift wearing the Fazit glitter freckles has been incredible, with sales skyrocketing and the team at Fazit working overtime to keep up with the demand. Fans have been obsessed with Swift’s glitter freckles and are eager to get their hands on them before the upcoming Eras Tour shows. The glitter patches are seen as the perfect accessory for festivals, football games, and other events where a touch of sparkle is desired.
Aliett Buttelman shared her excitement on TikTok, expressing her disbelief that Taylor Swift was wearing her brand. She described it as an emotional moment to see their hard work over the past two years validated by someone who has defined their generation. Buttelman and the team at Fazit are thrilled with the response to Swift wearing their glitter freckles and are grateful for the opportunity to showcase their product on such a popular platform like Swift’s.
The faux-freckle makeup trend got a glow-up when Taylor Swift wore glitter freckles to a football game, sparking the “Taylor Swift Effect” for NYC-based entrepreneur Aliett Buttelman. The glitter freckles from Fazit Beauty have become a must-have accessory, with sales surging and fans eager to get their hands on the product. Buttelman’s dream of getting the glitter patches into Swift’s hands came true, and now the Fazit team is working hard to keep up with the high demand and ensure that everyone can enjoy the sparkly patches before the upcoming Eras Tour shows.
