In a recent episode of the Skift Travel Podcast, Erik Blachford shared insights on the life of a CEO in the travel industry and what it takes to be successful in this role. Blachford, who has led companies such as Expedia, TerraPass, and Butterfield & Robinson, emphasized the responsibility of a CEO in managing significant moments in people’s travel experiences, whether for leisure or business. He stressed the importance of ensuring that everything runs smoothly, as travel experiences are highly personal and impactful for individuals.
Blachford discussed the different challenges faced by CEOs in various types of travel companies. He highlighted the differences in managing tech-enabled companies like Expedia, which focus on product accuracy and availability, compared to high-end personalized travel services like Butterfield & Robinson, which prioritize creating “wow moments” and personalized experiences for their customers. Blachford emphasized the need for CEOs to adapt their leadership approaches based on the specific focus and nature of the company they are leading.
The role of a CEO was described by Blachford as a combination of leadership, visibility, and decision-making. He emphasized the importance of supporting the team, making efficient decisions, and maintaining a consistent operational cadence. Blachford also noted the significance of repetitive communication to reinforce key messages and ensure alignment within the organization. Additionally, he discussed the impact of remote work on company culture, stating that clear decision-making regarding work models is essential to avoid confusion among employees.
Blachford highlighted several key qualities that are essential for a successful CEO in the travel industry. These include strong communication and people skills, a deep interest in HR, and a passion for at least one functional area of the company. He emphasized the importance of being deeply curious and invested in a specific domain within the organization, as this helps CEOs connect with the team and drive the company’s success. Blachford suggested that internal talent development is crucial for CEO succession, but executive recruiters may be necessary when internal candidates are not available.
In summary, Erik Blachford’s discussion on the Skift Travel Podcast provided valuable insights into the life of a CEO in the travel industry and the key factors that contribute to their success. From managing significant travel moments for customers to adapting leadership approaches based on the company’s focus, Blachford highlighted the diverse challenges and responsibilities that CEOs face. His emphasis on communication skills, people management, and a genuine interest in HR underscored the essential qualities that any CEO should possess. Overall, Blachford’s expertise and experience in leading travel companies offered valuable lessons for aspiring and current CEOs in the industry.
